Digital Marketing &
Brand Strategy for
Small Businesses
Your business deserves more than generic marketing advice — it deserves a plan built around you. I help small businesses build their online presence through brand strategy, website design, SEO optimization, and email marketing that actually convert. Whether you’re reimagining your visual identity, launching a new website, or improving search visibility, my goal is to turn your ideas into measurable growth.
As a boutique digital marketing agency, I focus on clear communication, thoughtful design, and sustainable strategies that make your brand stand out online. With a mix of creative direction and data-driven insights, I’ll help you connect with your ideal audience, increase website traffic, and turn engagement into real results.
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10+
Happy clients to date
#1
SEO consultant in Massachusetts
$25
Basic audit price
Core Digital Marketing Services for Small Businesses
On-site and Off-site SEO
About
Michaela

I’m Michaela Mann, a digital marketing strategist, brand builder, and creative problem solver who helps small businesses grow through thoughtful strategy and authentic storytelling. With a background that bridges product management, visual branding, and fine art, I bring both analytical insight and creative intuition to every project I take on.
After years of building and marketing my own retail brand, I saw firsthand how small businesses thrive when they have a clear digital presence and a strong brand voice. That experience inspired me to launch my own boutique marketing agency, where I now focus on helping entrepreneurs and local businesses develop strategic websites, brand identities, SEO visibility, and email marketing systems that convert curiosity into loyal customers.
I believe great marketing should feel human. Every client I work with receives a tailored approach — one rooted in clarity, design, and measurable growth. Whether I’m creating a brand from the ground up or helping refine an existing business, my goal is to make digital marketing simple, creative, and genuinely impactful.
Rooted in Massachusetts, Supporting Businesses across New England
Based in Boston, I work with small businesses across Massachusetts and New England to build authentic brands and strong digital presences. From website design and SEO optimization to email marketing and brand strategy, I help local entrepreneurs attract customers and grow online. Understanding the spirit of New England — creative, hardworking, and community-driven — allows me to craft marketing strategies that feel local yet professional.
Explore Our Services
Website and Digital Presence
Your website is the digital storefront of your business — it’s often the first impression a customer will have of your brand. I design and build
custom websites that are visually compelling, mobile-friendly, and optimized for conversions. Whether it’s a new build or a
website redesign, I focus on clean layouts, intuitive user experience (UX), and SEO-friendly copy that drives engagement. I also offer
landing page creation for campaigns, along with
analytics setup to track traffic and conversions. With ongoing
website maintenance and optimization, I ensure your site continues performing at its best as your business grows.

Search Engine Optimization
A beautiful website won’t drive sales if no one can find it. My SEO services help your business rank higher on Google and attract the right audience organically. Starting with a comprehensive SEO audit, I identify opportunities to improve site performance, fix technical issues, and enhance keyword placement. From on-page SEO optimization (metadata, headings, and internal links) to local SEO setup for Google Business Profiles, every step is designed to boost your visibility in search results. I also perform keyword research and strategy development to target phrases your ideal customers are actively searching for. With regular SEO reporting and analysis, you’ll see measurable progress over time.

Email Marketing
Email remains one of the most effective tools for nurturing relationships and driving repeat business. I offer email marketing services that blend strategy, design, and storytelling to keep your customers engaged. From email campaign setup in platforms like Mailchimp, or Constant Contact to custom-branded template design, every detail reinforces your brand identity. I create automated workflows—such as welcome sequences or promotional drips—that build consistency and trust. By implementing list segmentation, performance tracking, and A/B testing, your emails reach the right people with the right message at the right time.

Brand & Strategy Services
Every strong brand starts with clarity and purpose. My brand strategy services help small businesses define who they are, what they stand for, and how to communicate that story effectively. Through brand discovery sessions and questionnaires, I uncover the unique voice, values, and goals behind your business. I then create a brand identity and messaging guide that translates your ideas into visuals, tone, and positioning that resonate with your target audience. With competitive market analysis and content strategy planning, you’ll gain a clear roadmap for building recognition and trust both online and offline.

What people say about us?
Don't just take it from us

Henry Pasternac
“The Rank team helped us shape up our site SEO and come up with an effective content strategy "

Frank Revenstein
“Within 4 months, we managed to beat our main local competitor on Google SERPs"

Fernanda Bapo
“My beauty salon business reached Google's #1 search results for local searches”
FAQ
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What’s the process like to work with you?
Once you reach out, I’ll schedule a quick discovery call to learn about your business. From there, I’ll put together a proposal with options that match your needs and budget. We’ll collaborate through each phase — from ideas to final delivery — with plenty of communication and transparency along the way.
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Do I need to have everything figured out before working with you?
Not at all! Most of my clients come to me knowing their business is great but unsure how to express it online. My process starts with strategy — we’ll clarify your goals, audience, and voice before we ever talk about design or SEO.
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How much do your services cost?
Every project is unique, but I offer flexible options — from one-time projects (like a website or brand refresh) to ongoing support (like monthly SEO and email marketing). After our initial chat, I’ll send a clear quote so you know exactly what’s included and what to expect.
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Can you help if I already have a website or some marketing in place?
Absolutely! Whether you need a full refresh, better search visibility, or a clearer brand story, I can step in wherever you are. I’ll assess what’s working, what isn’t, and how we can improve it so your business feels cohesive and credible across every touchpoint.
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What exactly do you do for small businesses?
I help small businesses look, sound, and show up better online. That means building or refining your brand identity, creating or improving your website, and making sure your digital presence — from SEO to email marketing — actually works for you. Think of me as your creative partner and marketing guide rolled into one.
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